The Board of Directors is an organization’s ultimate decision-making organ. Boards that make sound decisions based upon reliable information and the sound judgment of their members will be key to organizational success. Boards can improve the quality of their decisions by understanding the factors that influence good decisions and what factors hinder it.
A lingering economic uncertainty and the need to recruit and motivate millenials and a host of other issues are making 2016 as difficult as ever for boards. A great way for boards to stay ahead of the curve and keep their members up to speed is to establish a well-crafted board blog.
Using a blog to create useful, original content positions a nonprofit’s board of directors as thought leaders in their field. The top board blogs also serve as a potent recruiting tool for highly skilled candidates. They can be used for promoting events, providing information and links or even creating new content such as checklists, eBooks and infographics.
Governance and culture of the board are among the most popular topics in director blogs for board directors. This is a result of the increasing importance of ethics and culture as a part of corporate governance. It’s also a reflection of the fact that a majority of corporate boards are composed of shareholders, who also have to consider the needs of various other stakeholders. They are therefore increasingly seeking a holistic approach to governance, which includes ethics and culture as well as finance and strategy.
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