On-page search engine optimization (SEO) is a set of digital marketing techniques that help your site appear higher on search engine results pages (SERPs). It involves optimizing the content on your web pages to improve their visibility in search results. One of the main tactics is incorporating keywords and phrases your target audience is searching for into specific areas on your webpage. Both elements need to be short, engaging, and contain your keyword to ensure a solid ranking and encourage users to click through to your page.

• Expertise emphasizes your qualifications or skill level in the area you’re writing about.
• These elements are stored in temporary storage in their browser called cache.
• On-page SEO elements are what helps search engines understand what your website is about.

You can add it to your website to increase time on site and reduce bounce rate – both important engagement factors that can affect rankings. Say you wanted to write about “how to become a freelance writer,” for example. Searching this keyword on Ahrefs keyword explorer would show you how easy (or hard) it would be to rank for it.

Hotjar reveals what Google Analytics can’t – Exactly how users engage with your website. Read my full Ahrefs review to learn more, or check out my Ahrefs vs Semrush comparison to see why I choose Ahrefs as my primary SEO tool. The free version is excellent, but the Pro version is absolutely worth it for all of the extra tools and features you get. It’s one of the few tools I use daily, and SEO Anomaly it is completely free.

📝 33. Check Spelling And Grammar

If you’re unsure how to implement this effectively, consider consulting an on-page SEO agency that specializes in optimization strategies aligned with search engine best practices. The better your pages look in search engines, the higher is the possibility to generate quality organic traffic with the potential to make conversions. They help search engines to understand the hierarchy of the content.

How much of this guide do I need to read?

Download our free on-page SEO checklist to help you boost your organic rankings in the search results. Remember, it’s Google’s goal to provide a good user experience to its users. If a site seems unsafe to use, then that would lead to a bad overall user experience. Based on this, it only makes sense that Google favours websites that are secure, trustworthy and certified. The role of the H1 tag has greater significance on providing a good overall user experience than on improving SEO rankings.

Every page should be optimized for search engines to maximize visibility and performance. Begin with an in-depth analysis of your site to identify areas needing improvement. This includes evaluating your site’s content, structure, and current SEO performance, focusing on aspects like page load speed, content quality, and user engagement metrics. Once you’ve found your keywords, it’s time to optimize your product pages. One of the simplest ways to do that is by creating descriptive, SEO-friendly URLs for each of your product pages.