These users are buying a specific product or service but need more information. For example, if you want to rank for “How to learn SEO,” write an informational guide, not a landing page about SEO services. In fact, Backlinko analyzed 11.8 million Google search results and found short URLs tend to rank higher than long URLs.

How do search engines work?

• In an era where misinformation can spread rapidly, E-A-T is Google’s way of ensuring that users receive content that is not only informative but also reliable and created by credible sources.
• An example of that is Google AI overviews, where Google uses AI to pull together and combine information on a search query from different resources.
• SEO ranking refers to where a webpage appears in the organic (unpaid) search results for a specific query on search engines like Google.
• The best way to ensure that users can find information is to create a simple to use navigation.
• After Google’s mobile-friendly update, mobile responsiveness has joined the list of top Google ranking factors.
• Search engines use automated bots called “crawlers” or “spiders” to scan websites.

We believe that enabling this change will trigger a fundamental shift in the way that search engines, such as Bing, retrieve and are notified of new and updated content across the web. But this search engine has a much stronger reliance on social signals than Google. For small businesses, this might sound overwhelming, but it doesn’t have to be.

But, what we do know is that there are some factors or signals that Google considers important for ranking pages. YMYL rankings are handled differently from how SEO Anomaly ecommerce transactional queries are ranked, and local search is different again. Fortunately, you don’t need to master all 200 to succeed with SEO. In fact, you’re better learning about the small set of ranking factors that have the biggest impact. Of course, there are different ways you can boost your site’s authority.

#2 – Low Branded Click Through Rate

This is quite a long list of Google ranking factors—too long to memorize and remember. So, in a way, EAT is the combination of multiple Google ranking factors working together. In this section, we will cover the entire list of 200 known Google ranking factors.

These penalties are not manually issued but are the result of the website being evaluated by the search engine’s algorithm. Each of these factors plays a role in how well your site ranks for relevant search queries. The better you optimize these elements, the higher your chance of being seen by potential visitors when they search for information related to what you offer. And you don’t need to remember 200+ ranking factors to grow your startup. Intrusive interstitials are pop-ups or other page elements obstructing a user’s view of the content. They make accessing the content hard for a mobile and desktop user.

Observe how people use and interact with your website by looking at data about their actions and behaviors. Google Analytics is a free tool that provides detailed information about who visits your website, how they use it, and how well it performs. To maximize its impact, you must actively promote and distribute it across various channels.

As computer vision models advance, search engines will better understand and surface relevant images and videos. Analyzing search intent allows you to check if a keyword is relevant and develop an effective content plan. And marketers have made informed guesses about other ranking factors. All it means is that as you’re doing research, you should only pull from reliable sources with high domain authority. To be honest, for your users’ sake, you should probably be doing this anyway to ensure you provide the most value.