Through its long history, Lego has been able to benefit from a variety of production features. These features have enabled Lego to create some of the most popular toys on the market. These features include the development of an exclusive interlocking mechanism and the use of plastic instead of other material. These unique features have helped the company become the top toy maker in the world.
In the 1960s, the business continued to grow rapidly. One significant change took place when Godtfred Kirk’s cousin, Dagny Holm joined the company as a model builder. Dagny was a pro at creating large-scale models and worlds, which were displayed in the showroom. This was a great way to promote the possibilities of LEGO bricks, and to spark interest among youngsters.
In 1971 the LEGO system expanded into new areas thanks to the addition of furniture and dollhouses. In 1972, the program was further expanded by the additions of ships and boat sets, which included floating hull pieces. The 1960s also saw the company begin its international expansion with sales in North America through a licensing agreement with Samsonite.
In the late 1980s and early 1990s the company continued to grow, diversify, and modernize. This included the establishment of a research and development department that has helped keep the LEGO system at the top of its game in terms of innovation. The introduction of themed sets enabled users to build specific models without having to figure it out on their own. This was the first step towards more complex building, and it allowed children to get a more hands-on experience with legos.
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