Cybersecurity is a crucial aspect of any business. Business leaders must implement these systems with caution and in a proactive manner, as they could be targeted by cyberattacks. Business development involves looking for new opportunities, creating and maintaining connections with customers, forming strategic partnerships, and developing strategies to increase profits. It impacts almost every department in a business from HR to marketing.

To answer the research question, “How does a company’s adoption of cybersecurity technologies affect its performance?” we examined the effects of various technological environmental, organizational and other factors on an organization’s intention to adopt these technologies. In particular, we utilized the TOE framework (Turner, Odeberg, and Egan 2002; TOE) to investigate the impact of these elements on the organizations’ willingness to adopt cybersecurity-related technologies.

The TOE framework comprises four components: (1) perceived usefulness, (2) perceived ease of use and (3) observability. These three variables influenced companies’ intentions to adopt cybersecurity tools as well as their performance. Additionally, competitive pressure as well as vendor support have also virtual data rooms in business operational streamlining strategies had a positive effect on the companies’ willingness take on these technologies.

Cyberattacks are more frequent than ever and can be devastating to the reputation of a company, its financial standing, and operational capabilities. Fortunately, the newest cybersecurity technology can help businesses avoid these abrasions and improve their financial performance. It’s time to shift our perspective from a view of cybersecurity as a high-cost defensive cost to seeing it as a business function that can drive growth.